WC 2026 ⚽ · 17 July 2026
FIFA makes billions from World Cup, but fans pay high prices
The World Cup has generated billions of dollars, with FIFA being the main financial winner, expecting revenues of nearly $13bn over its four-year cycle. Fans, however, have faced high costs for tickets, flights, food, and accommodation, with some final tickets officially offered at $32,970. Broadcasters and official sponsors are also benefiting, especially from new commercial opportunities like hydration break advertising in the US.
Reported by BBC · How we write briefs