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Politics · 28 October 2025

Farage says MP’s advert-demographic comments were “ugly” but not racist

Farage says MP’s advert-demographic comments were “ugly” but not racist

Nigel Farage, leader of Reform UK, defended his party colleague Sarah Pochin after she said adverts were “full of black people, full of Asian people” and did not reflect society. Farage called her wording “wrong and ugly” but insisted he did not believe her intention was racist. He said if he thought it was, he would have taken more action. The remarks sparked widespread condemnation, with Prime Minister Keir Starmer calling them racist and Labour politicians urging Reform UK to act.

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