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Sports · 31 August 2026

Champions League 2026-27 will feature sponsors from 15 different industries

Champions League 2026-27 will feature sponsors from 15 different industries

Photo: David Flores (CC BY 2.0)

The 2026-27 UEFA Champions League will show remarkable commercial diversity, with front-of-shirt sponsors representing at least 15 distinct industries. While gambling, finance, and airlines still hold a significant share, a detailed infographic reveals a wide variety of other brands. Commercial approaches employed by clubs throughout Europe enhance their international profile in the enlarged 36-team tournament.

Reported by Footy Headlines · How we write briefs

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