General · 16 May 2026
Apple's F1 bet: Why US audiences are suddenly tuning in
Photo by Jonathan Borba on Pexels
More Americans could start watching Formula 1 after higher early audience figures following Apple's takeover of US race coverage. Eddy Cue said the company expects long-term growth for the sport in the country after securing broadcasting rights from 2026. The championship had already recorded a rise in viewing numbers before Apple began showing races during the first part of the new season.
Reported by Motorsport.com · How we write briefs