General · 16 May 2026

Apple's F1 bet: Why US audiences are suddenly tuning in

More Americans could start watching Formula 1 after higher early audience figures following Apple's takeover of US race coverage. Eddy Cue said the company expects long-term growth for the sport in the country after securing broadcasting rights from 2026. The championship had already recorded a rise in viewing numbers before Apple began showing races during the first part of the new season.

By BriefTea Editorial · 16 May 2026 at 18:21

Reported by Motorsport.com · How we write briefs

Get the app

More briefs

WorldTurkey, Saudi Arabia and Pakistan to discuss new mutual protection deal on Monday WorldIran's unseen supreme leader urges Gulf countries to fight a shared enemy BusinessIceland supermarket boss tells the Chancellor to cut business taxes for employers GeneralNigel Farage's £5m donor has major stakes in arms industry PoliticsTreasury officials advise John Healey to tax banks and oil companies more HealthCorrecting hearing loss can cut dementia risk by almost half More top stories → Browse all stories →