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Technology · 3 July 2026

Apple lifts foldable iPhone target to 10 million

Apple lifts foldable iPhone target to 10 million

Illustration: AI-generated for editorial context. Not photographic evidence.

It's a bold bet on a first-generation device expected to cost about $2,500, which would make it Apple's priciest phone. Nikkei Asia reported on Wednesday that Apple told suppliers to prepare roughly 10 million foldables, up from earlier estimates of 7 to 8 million. The foldable, tipped as the iPhone Ultra, is expected in September while rivals cut output in the memory crunch.

Reported by Nikkei Asia · How we write briefs

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