Technology · 4 March 2026
Apple Introduces $599 MacBook Neo As Lower-Cost Entry Laptop Option
Apple has unveiled a new $599 laptop called the MacBook Neo, positioning it as a more affordable entry point into the Mac lineup. The announcement came just a day after the company revealed updated MacBook Air and MacBook Pro models with higher prices than last year’s versions. Apple says the Neo aims to deliver the core MacBook experience at a lower cost, potentially targeting students and budget buyers. The move signals Apple’s effort to broaden access to its laptop ecosystem.
Reported by Forbes · How we write briefs