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Why rebrand data centres?
OpenAI's rebranding of 'data centres' as 'compute campuses' likely aims to shift public perception. The Pew survey highlights negative public sentiment regarding environmental and community impacts. A new term, emphasising 'campus' over 'centre', might evoke ideas of innovation and collaboration, rather than just large, anonymous buildings.
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OpenAI now wants data centres called "compute campuses", a spokesperson saysRelated explainers
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