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Why lift the usage cap?

Temporarily lifting the usage cap for paid plans is a strategic move by ChatGPT. It likely aims to boost subscriber satisfaction and attract new users, especially as they roll out efficiency updates to their GPT 5.6 Sol model. This could be a way to showcase improved performance and value without incurring excessive immediate costs.

Stories that explain this

ChatGPT removes 5-hour usage limit for paid plans

Related explainers

What is a usage limit? Who are 'active users'? How do AI models work? What is GPT-5.6 Sol? How much data? What is a bus fare cap? What is a 'cap'? Why the cap is ending

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