Explained in plain English
Why do shares fall?
Even when a company like JPMorgan reports record profits, its share price can fall if investors are worried about future costs. The market often looks ahead, so a higher expense forecast for 2026 suggested to investors that future profits might be squeezed, leading them to sell shares and push the price down.
Stories that explain this
JPMorgan posts record profit but shares fall on expense forecastThis explainer came from a news story
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