Explained in plain English

Why do parties criticise each other?

Political parties frequently criticise their rivals to highlight differences in policy, values, or leadership, aiming to win over voters. Kemi Badenoch's strong language against Reform UK, calling them 'whingeing' and 'woke', serves to draw a clear distinction between the Conservatives and Reform, potentially to stop Conservative voters from switching allegiance to Farage's party.

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