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Explained in plain English

Why do parties criticise each other?

Political parties frequently criticise their rivals to highlight differences in policy, values, or leadership, aiming to win over voters. Kemi Badenoch's strong language against Reform UK, calling them 'whingeing' and 'woke', serves to draw a clear distinction between the Conservatives and Reform, potentially to stop Conservative voters from switching allegiance to Farage's party.

Stories that explain this

Badenoch rules out Reform UK deal calling them 'woke' and 'whingeing'

Related explainers

What is a coalition government? What is Reform UK? What does 'woke' mean in politics? Why do countries help each other? Why criticise the police? Who funds political parties? Why do navies track each other? Who are 'opposition parties'?

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