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Why are there 'Ultra' models?

The S27 Ultra mentioned in the story represents a premium tier within a product line. Manufacturers often offer 'Ultra' or 'Pro' versions to cater to customers willing to pay more for advanced features, better cameras, or larger screens. This strategy allows companies like Samsung to maximise profits and appeal to different segments of the market.

Stories that explain this

New Samsung Galaxy S27 leaks show nearly identical design to S26

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