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Why are product launches important?

Major product launches, like the one John Ternus is leading, are crucial for tech companies. They generate excitement, showcase new innovations, and often set market trends. For Apple, these events are key to maintaining its brand image and driving sales of new devices like the foldable iPhone, Apple Watch, and AirPods.

Stories that explain this

John Ternus to lead his first Apple launch this Wednesday, as foldable iPhone takes center stage

Related explainers

What is Apple's history? What is a foldable iPhone? Who is John Ternus? How do product launches work? Why are 30C days important? Why are 30s so important? Why is the A350F important? Why is AI important for SpaceX?

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