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Explained in plain English

Why are phones getting more expensive?

The Pixel 11 costs £879, £80 more than last year's model. This price increase reflects several factors, including inflation, rising component costs (like for advanced cameras and chips), and the research and development invested in new features like AI. As technology advances, the cost of producing these sophisticated devices often goes up.

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Google Pixel 11 phone costs £879 with improved cameras

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