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Billy Connolly chose Instagram to announce his exhibition, highlighting how modern public figures connect directly with their audience. Social media platforms allow for immediate, personal communication, bypassing traditional media channels. This direct approach can generate significant buzz and excitement, as seen with 'The Big Yin' sharing news about his 'Big Wee Exhibition'.
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Billy Connolly exhibition opens in Glasgow next JuneRelated explainers
Who is 'The Big Yin'? What is Kelvingrove? What's an exhibition? Why announce on Prime Video? Why announce on social media? Why announce so early? How do bands announce tours? What is Instagram?The full catalogue
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