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Explained in plain English

Who buys London's prime homes?

London's prime homes are often bought by wealthy international investors, seeking a safe place to put their money and a prestigious address. Many also buy for investment, hoping for capital growth, or as a base for their children studying in London. The 2014 peak was partly driven by this strong overseas demand.

Stories that explain this

Eight in 10 Mayfair and Belgravia Homes Sell Below Asking Price

Questions this opens up

Where do these buyers come from? Are there fewer overseas buyers now? How do they buy property?

Related explainers

Could I buy a Mayfair home? Is London losing its allure? Why are luxury homes cheaper? What was the 2014 peak? What caused the 2014 peak? How important is property to the UK? Why are London homes so pricey? What are affordable homes?

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