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Who benefits from beauty standards?

The beauty industry, including cosmetics, fashion, and diet products, often profits significantly from the promotion of specific beauty standards. By creating and reinforcing ideals that are difficult or impossible for most people to achieve, they encourage consumers to purchase products and services in pursuit of these looks. The rise of AI-generated images of 'perfect' bodies, as highlighted by Mia Perumal, further fuels this cycle of insecurity and consumption.

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AI-generated social media images create unrealistic beauty standards

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