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Who are fitness influencers?
Fitness influencers are social media personalities who share their workout routines, diet tips, and lifestyle content, often showcasing impressive physiques. They inspire many young adults to try strength training, as mentioned in the story, by demonstrating exercises and promoting the benefits of gym culture. Their engaging content helps drive the trend towards weights over cardio.
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Young adults prefer strength training to cardio, prioritising gym spendingQuestions this opens up
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