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Explained in plain English

Who are 'early adopters'?

Early adopters are the first people to buy and use new products or technologies. While this screenless tracker isn't expected until 2028, its eventual success will depend on how quickly early adopters embrace it. Their feedback and willingness to try new things are crucial for a product's initial momentum and for influencing wider market acceptance.

Stories that explain this

Apple reportedly plans screenless health tracker, a cheaper alternative to Apple Watch by 2028

Related explainers

Why do companies diversify? What is 'health tech'? What are 'wearables'? Why announce so early? Can contracts be broken early? Who decides on early release? Who are 'early backers'? How did early black holes grow?

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