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Explained in plain English

Who are Apple's main competitors?

In the wireless earbud market, Apple's AirPods face strong competition from brands like Samsung, Sony, and Google. These companies offer their own high-quality earbuds, often with unique features and competitive pricing. Apple's continuous updates, like the rumoured AirPods 5, are crucial for maintaining its market share.

Stories that explain this

Apple expected to launch new AirPods 5 alongside upcoming iPhones

Related explainers

What is Apple's launch strategy? Why do companies update products? How do we know about new tech? Why did Apple act fast? How does Apple affect markets? How will Apple change foldables? Why did Apple get involved? What is Apple Intelligence?

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