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Explained in plain English

What is C2PA metadata?

C2PA (Coalition for Content Provenance and Authenticity) metadata is a standard for attaching information about a piece of digital content's origin and history. It's like a digital passport, detailing when and how an image or video was created or modified. Google's continued use of C2PA, alongside SynthID, maintains a robust record of AI content's provenance, even without visible watermarks.

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Google lets users remove visible watermarks from its AI creations

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