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What are pre-orders?
Pre-orders allow customers to buy a product before it's officially released. For video games like GTA 6, this helps publishers gauge demand and build excitement. The story highlights how pre-order numbers are being used to claim market share success, even before the game is out.
Stories that explain this
Xbox executive says GTA 6 pre-orders match its console market shareRelated explainers
Who makes Xbox and PlayStation? What is 'market share'? Why pre-order a game? Why pre-order a new laptop? What is a pre-order, really? How do pre-orders work? What are common public order offences? Are community orders lenient?The full catalogue
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