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Explained in plain English

How do companies forecast sales?

Companies like Apple use various methods to predict how many units of a new product, such as the iPhone Duo, they'll sell. This involves analysing market trends, competitor performance, economic conditions, and their own historical sales data. Accurate forecasts are crucial for planning production, marketing, and setting revenue expectations.

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Apple's new iPhone Duo could sell 10 million units in its first year

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