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Business · 6 August 2026

Warner Bros misses revenue targets following poor film and television advertising sales

Warner Bros misses revenue targets following poor film and television advertising sales

Photo by Silas Lundquist on Unsplash

The entertainment giant brought in $8.72 billion during the second quarter, which fell short of the $9.29 billion analysts predicted. Executives blamed a steep drop in cinema ticket sales for recent releases, alongside losing television viewers to the FIFA World Cup. Despite the lower income, the business still posted a surprise profit because its streaming service grew and sports broadcasting costs fell.

Reported by Reuters · How we write briefs

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