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Business · 25 July 2026

Vitabiotics, the vitamin firm, sells for £900 million to Bain Capital

Vitabiotics, the vitamin firm, sells for £900 million to Bain Capital

HayC2 via Wikimedia Commons (CC-BY-SA-4.0)

Tej Lalvani of Dragons' Den fame and his family divested their vitamin empire, Vitabiotics, to the American private equity firm Bain Capital. The UK's largest vitamin maker is reportedly valued at approximately £900 million in the acquisition. Lalvani, who was CEO since 2015, said the sale is a defining moment for the company, which his father founded in 1971.

Reported by TheIndustry.beauty · How we write briefs

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