Business · 7 February 2026
Toyota names finance chief Kon CEO, replaces Sato after 3 years.
Photo by Christina Telep on Unsplash
Toyota, the world’s top automaker, has surprised markets by naming finance chief Kenta Kon as its new CEO, replacing Koji Sato from April 1. Sato’s three-year term ends despite his achievements in steering the company through US tariffs and intense rivalry in China. Kon, a trusted aide and former secretary to Chairman Akio Toyoda, steps into leadership as Toyota navigates the expensive shift to electric vehicles and faces uncertainty from fluctuating global trade conditions.
Reported by Reuters · How we write briefs