General · 18 August 2026

Asda credit card firm's £50m debt costs more than it earns

Jaja Finance, the business managing the supermarket's credit cards, recorded a pre-tax loss of roughly £36m for 2025. To help fund its ongoing expansion, the company has borrowed almost £50m since March at a steep 15% annual interest rate. Yearly revenue reached £12.4m, but shareholders still had to inject another £42m just to keep the daily operations running.

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