Business · 1 hour ago
Sydney Sweeney ad campaign lifts Novig trading volume by 94%
A racy ad campaign featuring actress Sydney Sweeney helped prediction market Novig significantly increase its trading volume and new users. Jacob Fortinsky, the company's co-founder, reported that trading volume increased by almost 94% and first-time depositors rose by over 218% in the 20 days following the campaign's launch on 9 September. Sweeney also took an equity stake in Novig, which focuses on sports event contracts.
Reported by CNBC · How we write briefs