Business · 8 March 2026
Samsung looks for AI help to beat Apple
Photo by Babak Habibi on Unsplash
Samsung is seeking partnerships with major artificial intelligence companies to reclaim the top spot in mobile sales. This strategy follows Apple selling more phones than the Korean firm last year, ending a 14-year lead. Device chief TM Roh stated that offering customers various AI tools remains vital for future growth. Recent additions include Google Gemini features and a voice assistant created by Perplexity.
Reported by City AM · How we write briefs