Entertainment · 4 September 2026

Puma India features 40 Buddhist monks in new running campaign

Instagram - @pumaindia

Puma India's new 'Meditation in Motion' campaign, shot in Ladakh, features 40 Buddhist monks wearing the brand's running shoes. The campaign, photographed at the 15th-century Thiksey Monastery, aims to link the focus of meditation with the concentration needed for running. It was released ahead of the Ladakh Marathon, which Puma India sponsors, and has been endorsed by actor Kareena Kapoor.

By BriefTea Editorial · 4 September 2026 at 11:46

Reported by english.mathrubhumi.com · How we write briefs

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