General · 24 September 2026
New "dopamine sites" let people enjoy shopping without buying anything
Photo by Money Knack on Unsplash
These new sites, which recreate consumption rituals without actual buying, started in South Korea and are now growing worldwide. One Indian site, FoodNeverComes, has had over 2.7 million visitors since its launch in June. Neuroscientists say dopamine drives the "wanting" for something, which can be more pleasurable than the actual ownership.
Reported by BBC · How we write briefs