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Technology · 22 October 2025

Netflix Plans To Adopt Generative AI For TV and Movie Experience

Netflix Plans To Adopt Generative AI For TV and Movie Experience

Netflix is adopting generative AI to boost creative capabilities and production efficiency in film and television, using the technology for special effects, de-aging actors, and pre-production design. CEO Ted Sarandos affirmed AI won’t replace artistic creativity but will be a powerful tool for creators.

Reported by TechCrunch · How we write briefs

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