Sports · 1 hour ago
Liverpool expects long-term shirt sponsorship with Turkish Airlines after £60m deal
Liverpool's new £60 million-a-year sponsorship deal with Turkish Airlines is seen as a new Premier League record. Former Everton CEO Keith Wyness believes the club will aim for repeated long-term renewals, much like their 17-year association with Standard Chartered. This approach saves clubs the "hassle" of finding new partners and signals strong relationships with sponsors.
Reported by Yahoo Sports · How we write briefs