Business · 13 July 2026
iPhone sales rise as global smartphone market hits 13-year low
Apple's iPhone shipments rose by 3% during the second quarter of 2026, despite an 11% decline in the overall smartphone market, marking its poorest second quarter performance since 2013. The decline is largely due to rising memory prices, which have hit cheaper phones hardest, pushing buyers to delay upgrades or keep old devices. Apple benefited from strong demand for premium phones and didn't raise prices, unlike most other major manufacturers.
Reported by appleinsider.com · How we write briefs