General · 8 hours ago

Frozen yoghurt makes a comeback in the UK with tubs costing up to £12

Frozen yoghurt, or froyo, is back in the UK, driven by nostalgia, social media, and a healthier image. Several new brands have opened in London and the North West, seeing customers queue for up to 45 minutes to customise their desserts. Despite tubs costing as much as £12, many see it as an 'affordable luxury' and an experience.

By BriefTea Editorial · 7 October 2026 at 7:01

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