Business · 11 March 2026

French AA Investments buys Beauty Bay, saves 62 jobs.

All 62 employees of online beauty retailer Beauty Bay will keep their roles after the company was recently rescued. The Manchester-based business, known for selling over 200 brands, was bought by French-owned AA Investments Group. It entered administration on March 6, 2026, and AA Investments specialises in luxury and e-commerce companies.

By BriefTea Editorial · 11 March 2026 at 13:23

Reported by Daily Express · How we write briefs

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