Business · 28 July 2026
FIFA plans to sell stakes in $20 billion company despite anger from UEFA
Photo: Ben Sutherland (CC BY 2.0)
The global football body will set up a dedicated business called FIFA Forward Enterprise to handle its event operations. UEFA, European football's governing body, strongly criticised the Tuesday proposal by arguing that the sport should never be traded like an asset. Bankers at JPMorgan are helping find outside investors, though the final decision rests with 211 national member associations.
Reported by Reuters · How we write briefs