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Business · 2 hours ago

Ferrari selling car parts as unique art pieces

Ferrari selling car parts as unique art pieces

Ferrari's new 'Sketch Body' project turns car parts, like a hood or rear spine, into three-dimensional art. These pieces are lifted directly from Chief Design Officer Flavio Manzoni's concept sketches, extending the brand's reach beyond its existing 180,000 car owners. The venture aims to engage more than 400 million fans worldwide, offering them a piece of Ferrari.

Reported by bosshunting.com.au · How we write briefs

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