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World · 23 June 2026

Dettol pulls 'toxic men' ad after China anger

Dettol pulls 'toxic men' ad after China anger

Photo by Mohammed Suhail on Pexels

The advert compared 'toxic men' to bacteria, sparking widespread anger and calls for a boycott across Chinese social media. British hygiene brand Dettol removed the five-minute micro drama on Monday, saying snippets online distorted its message. The company apologised for offending people, especially women, and will review its content moderation processes.

Reported by BBC · How we write briefs

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