News · 4 November 2025
Brits say sorry often but rarely mean actual apology

Research shows people in the UK typically say “sorry” between eight and ten times each day, but these remarks rarely express genuine regret. Instead, such phrases help manage everyday interactions, like when someone is bumped or when thanking a bus driver. These habits are so embedded that newcomers to Britain often find the unwritten conventions for using “sorry” more challenging than English grammar, highlighting a key marker of social belonging.
Reported by Brieftea Original · How we write briefs
