Business · 30 August 2026

British tourist visits to Japan up 40.8% since 2019

Japan saw approximately 483,157 visits from British tourists in 2025, a 40.8% increase compared to 2019. Social media is a significant influence, with Maitri Sanghvi, 24, and Aden Ibrahim, 29, citing TikTok and Instagram. A weakening yen also makes travel cheaper, with Faye Jawad, 26, noting ramen costs £3-£4 there.

By BriefTea Editorial · 30 August 2026 at 4:55

Reported by BBC · How we write briefs

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