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UK · 16 August 2026

British national pride falls to 47% since 2011, poll finds

British national pride falls to 47% since 2011, poll finds

Fewer than half of individuals now express national pride in being British, a considerable decrease from 74% recorded in 2011. Demos, a think tank, observed a decline in trust towards national institutions, with confidence in Parliament and the BBC each dropping to -11%. Conversely, over the identical timeframe, the sense of attachment to local communities rose from 29% to 40%.

Reported by Independent · How we write briefs

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Can trust be rebuilt? What is 'local attachment'? What is national pride? Who are Demos?

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