News · 2 June 2026
BAT expects bigger sales jump from vapes and pouches
Illustration: AI-generated for editorial context. Not photographic evidence.
British American Tobacco now expects much higher sales from its vapes and nicotine pouches, as more people move away from traditional cigarettes. The firm behind Lucky Strike products stated that its 'new category' offerings are now projected to see growth in the mid-teen percentages. At the same time, a drop of approximately 2.5% is foreseen for global tobacco sales, which is a steeper decline than initially estimated.
Reported by elystandard.co.uk · How we write briefs