Technology · 2 August 2026
Apple plans subscription expansion as MacBook Air faces stock shortages
Photo by Yudhajit Ghosh on Unsplash
Apple is retooling its strategy by expanding hardware leases and subscription services ahead of its upcoming foldable iPhone. At the same time, the tech giant is experiencing severe MacBook Air supply shortages driven by global memory constraints, prompting the company to actively steer buyers toward the base MacBook Pro instead. Additionally, Apple is laying the groundwork to integrate health and fitness features into future smart glasses and wearable vision products.
Reported by Bloomberg · How we write briefs