Technology · 12 November 2025

Apple launches £170 iPhone Pocket faces global mockery

Apple.com

Apple has released the iPhone Pocket, a £170-£190 wearable accessory created with Japanese designer Issey Miyake, sparking widespread mockery online. The 3D-knitted pouch designed to carry iPhones has been dubbed 'the most expensive sock ever' by critics. Social media users flooded platforms with memes comparing the product to ordinary socks and questioning Apple's priorities while competitors focus on artificial intelligence development.

By BriefTea Editorial · 12 November 2025 at 13:30

Reported by The Independent · How we write briefs

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