General · 7 hours ago
Amelia Dimoldenberg's YouTube show now rivals top TV for celebrity guests
Amelia Dimoldenberg, creator of Chicken Shop Date, says her YouTube show is now as important for celebrities as appearing on Graham Norton or BBC Radio 1. When she started in 2014, publicists would not let their talent on a YouTube show, but it is now a top media priority. The shift highlights how digital platforms have reshaped media, with viewers, especially under-35s, switching to YouTube.
Reported by Guardian · How we write briefs