General · 23 August 2026

Why online hoarder clean-ups are so hard to stop watching

Experts say our fascination with hoarder clean-up videos comes down to curiosity, a craving for control, and relatability. Victoria Gordon, an extreme cleaner from Lincoln, believes people are "naturally inquisitive" and find the "before and after" process satisfying. Dr Wasim Ahmed, a marketing lecturer, adds that social media algorithms promote these videos because they hold user attention and generate high engagement.

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