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Warner Bros misses revenue targets following poor film and television advertising sales

6 August 2026 · in 80 words

Warner Bros misses revenue targets following poor film and television advertising sales

The entertainment giant brought in $8.72 billion during the second quarter, which fell short of the $9.29 billion analysts predicted. Executives blamed a steep drop in cinema ticket sales for recent releases, alongside losing television viewers to the FIFA World Cup. Despite the lower income, the business still posted a surprise profit because its streaming service grew and sports broadcasting costs fell.

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