Burnham plans more social media posts and influencer collaborations as PM
Prime Minister Andy Burnham will use a more "social first" approach, with casual content and collaborations with online influencers to reach more people. Downing Street sources say this strategy aims to connect with audiences who do not watch traditional TV or read newspapers. Burnham's team, led by Abby Tomlinson, sees this as a way to get government messages to hard-to-reach voters.
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