iPhone sales rise as global smartphone market hits 13-year low
Apple's iPhone shipments rose by 3% during the second quarter of 2026, despite an 11% decline in the overall smartphone market, marking its poorest second quarter performance since 2013. The decline is largely due to rising memory prices, which have hit cheaper phones hardest, pushing buyers to delay upgrades or keep old devices. Apple benefited from strong demand for premium phones and didn't raise prices, unlike most other major manufacturers.
Understand this story
Global tech slowdown How does flash storage work? Should I wait to upgrade? UK phone sales slumpLost in this story? That's the point of BriefTea.
Open it in the app and tap Learn from this — the Knowledge Galaxy turns the story into a map of everything it assumes you know, one tap at a time. Free, no ads, no paywall.
Get BriefTea on the App Store