FIFA makes billions from World Cup, but fans pay high prices
The World Cup has generated billions of dollars, with FIFA being the main financial winner, expecting revenues of nearly $13bn over its four-year cycle. Fans, however, have faced high costs for tickets, flights, food, and accommodation, with some final tickets officially offered at $32,970. Broadcasters and official sponsors are also benefiting, especially from new commercial opportunities like hydration break advertising in the US.
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